EcoVision5: 2015, Philips will provide health care to 500 million people, 50% improved energy efficiency of your overall portfolio, and will double recycling and using recycled materials Royal Philips Electronics (NYSE: PHG, AEX: PHI) announced today that it has made significant progress in the program EcoVision4 which launched in 2007, which set sales targets for ecological investment in eco-innovation and increase operational energy efficiency by end of 2012. Philips reported that 31% of its total sales revenues in 2009 were the result of the sale of organic products three years ahead of schedule, and also hopes to reach the threshold of 50% in 2010. The company will achieve its goal of a cumulative investment of one billion euros in Ecological Innovation in 2010 and is

well placed to meet its commitment of a 25% improvement in energy efficiency operational. "The fact that we have advanced so much in the way of achieving what we set out in late 2007 with EcoVision4 shows that sustainability is really a driving factor in Philips' business strategy," said Rudy Provoost, President of the Board Philips Sustainability and CEO of Philips Lighting. "Sustainability is an integral part of our DNA as a company health and wellness. Given the need for ambitious approaches in this area, we will continue setting and achieving those objectives." Under the program name EcoVision5, Philips today announced its sustainability goals for 2015 based on global trends for which the company can offer meaningful solutions. These new objectives extend the Philips approach to sustainability beyond ecological footprint, in line with the strategy for health and welfare of the company. Philips understands that sustainability goes beyond environmental concerns such as renewable energy and includes such concepts as quality here, the enjoyment of life and access to health care. So Philips aims to provide health care to more than 500 million people in 2015. It will follow the trail of this objective, taking into account the entire portfolio of Philips Healthcare health care and some of our lighting products and consumer lifestyle and solutions aimed directly at health care. An example of such solutions is MammoDiagnost DR, which was included as part of a mobile mammography unit, designed to facilitate access to preventive care for women in remote areas of the Middle East. By 2015, Phillips will improve the energy efficiency of its overall product portfolio by 50%. Lighting represents today 19%, or almost one fifth of total world energy consumption. With LED technology on the way to quickly become the norm within the sector, Philips has the knowledge and ability to provide an overall significant difference to meet the energy challenge through innovations in lighting. The introduction of Philips in South Africa of the first solution of solar powered LED lights is an example. Philips is enabling many communities enjoy a simple life improved thanks to light long after sunset, without use of electricity infrastructure. Philips also aims to double the collection and recycling their products at the end of its useful life, and the amount of recycled materials used in Philips products by 2015. The lack of material resources, lack of collection and recycling legislation in certain parts of the world, coupled with growing consumer demand in some emerging economies, represent clear ecological risks to the planet. Philips EcoDesign approach in product development has resulted in C2C solutions cradle to cradle and the suction Performer Energy Care is composed of up to 60% recycled plastics and biological basis. Philips has also been a partner in developing the collection and recycling legislation in the European Union. Volunteer service has expanded its collection and recycling started in 2008 in India and Brazil, and has launched in Argentina in 2009. Mr. Provoost speak more about Philips' commitment to sustainability and its new objectives EcoVision5 at 12:00 Central European Time, being able to see the webcast and ask questions by clicking on the link: Webcast: Commitment Philips to sustainability. Letters to the editor about EcoVision4: After completing our first three programs covered the environmental impact of production and development of all our products, EcoVision4 launched in 2007, formulated the following objectives for the period 2007-2012: Generate 30% of total revenues by Organic Products, contributing to energy efficiency challenge with these products and inspire people to make simple changes that collectively can have profound results. Doubling our investment in green innovations to a cumulative amount of one billion euros, focusing on improving products and environmental technology solutions, including also the reduction of chemical content of our products and improve their design for the collection and recycling . Further increase the energy efficiency of our operations by 25%, focusing on energy efficiency and associated reduction of carbon dioxide as the main point of internal sustainability efforts. About Royal Philips Electronics Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well being, which focuses on improving people's lives through timely innovations. As one of the world leaders in areas such as healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental knowledge of the consumer and the brand promise of " sense and simplicity ". Headquartered in the Netherlands, Philips employs over 116,000 people in over 60 countries worldwide. With sales of 23 billion euros in 2009, the company is a market leader in cardiac care, intensive care and home healthcare, lighting solutions for energy efficiency and new lighting applications, as well as everyday products for personal well-being and leisure with strong leadership positions in flat TV, male shaving and care, portable entertainment and oral healthcare. News from Philips can be found at www.philips.com / newscenter. Forward-looking statements It is possible that this release contains certain forward-looking statements concerning the financial condition, results of operations and business of Philips, as well as some of the plans and objectives of the company with regard to these points. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future, and there are many factors that could cause actual results and developments to differ materially from those explicitly or implicitly assert themselves in these forward-looking statements.