Philips chief executive Pierre-Jean Sivignon on Wednesday once again warned that the electronics company is in heavy weather. The focus on higher margins Consumer Lifestyle division seems to be less important.

Early this year, Philips announced that for the first time in years had suffered loss. Especially the Consumer Lifestyle branch was difficult for the declining demand for LCD TVs, with the economic recession for the last quarter of 2008 was palpable. Although Philips is in the presentation of the results already clear round wound, says CFO Sivignon again the alarm bells.

During a meeting for analysts and investors in London Sivignon reiterated that the consumer market for the electronics manufacturer is not

looking rosy. Although according to the manufacturer the price erosion reduces shipping televisions shows shopkeepers still keep few to guard their risks to a minimum.

The financial management, stressed in his presentation that Philips more than ever focused on maintaining its liquidity, even by cost cutting. The focus is more and more shifted to markets where Philips is able to make reasonable margins. In practice, this applies only to the Healthcare division, which is the largest branch.

Healthcare would be almost the first impact in terms of numbers. While in 2008 43 percent of sales came from Consumer Lifestyle will be expected to shrink in 2009 to 35 percent. The share of Healthcare, by contrast, by 5 percentage point increase to 35 percent. "We are convinced that the macro economic developments, the demand for health and energy-efficient lighting with 6 percent annual growth and strong margins will show," said Sivignon.